Beauty is an expression of the quality of our genes. Ageing influences the way we perceive beauty because over time our bodies lose their ability to produce certain elements and our skin loses its elasticity.

Female beauty is associated with a high forehead, arched eyebrows, high cheekbones, a small nose and chin. Male beauty if recognized as containing a broad forehead, a heavier brow, strong cheekbones, a broad chin and a strong jaw.

The facial shape and proportion, as well as the focal points and light reflection points can be enhanced through various procedures including derma fillers, threading, and neuromodulators.